Top 5 Beauty Retail Apps in South Africa: Q3 2025 Performance

In the third quarter of 2025, the beauty retail app market in South Africa showcased varied performance trends across the top five applications. Data from Sensor Tower provides insights into downloads and revenue, highlighting the dynamics of this competitive sector.

Standard Skin & Beauty saw a notable fluctuation in weekly downloads, peaking at around 3.1K in late July. The app maintained a relatively steady download rate for the remainder of the quarter, ending with 1.7K downloads in the final week.

VILLA FRAGRANCES experienced a gradual decline in downloads, starting at 490 in early July and tapering to 337 by late September. Despite the decrease, the app continued to attract a consistent user base.

Think Dirty from Think Dirty Inc. showed an upward trend in weekly revenue, with a peak at approximately $183 in early September. Downloads remained stable, averaging around 200 to 300 per week, while active users hovered between 5.7K and 6.3K throughout the quarter.

perfume co witnessed a decline in weekly downloads, starting from 204 and dropping to 83 by the end of September. This trend indicates a need for strategies to boost user acquisition.

Lastly, SKIN functional had a modest presence with downloads ranging from 95 to 259, peaking in late July. The app's performance suggests a niche but stable market segment.

These insights underscore the dynamic nature of the beauty retail app market in South Africa. For more detailed data and analytics, visit Sensor Tower.